November 15, 2006 Contact: Karen Jedson
For Immediate Release 738-2000, ext. 6402
Department of Tourism, Culture and Development picks up three awards at regional convention
WARWICK – Mayor Scott Avedisian announced today that the city’s department of Tourism, Culture and Development received three awards at the recent Northeastern Economic Development Association’s (NEDA) 50th annual conference. Department Director Karen Jedson represented the city at this year’s event, held in New Hampshire October 15 through 17.
NEDA holds a yearly competition to judge marketing tools and promotional pieces from communities throughout the region. Print ads, newsletters, annual reports, direct mail pieces, community profiles, and Internet productions are among the categories that are judged.
This year, the city earned three merit awards, one in the “community profile” division and two in the “single print ad” category. The community profile piece, a 12-page, full color supplement entitled “A City on the Move” features, among other things, messages from Avedisian and Jedson, business profiles, articles on the airport, Route 5 reconstruction, and Pontiac Mills, as well as information about several new businesses and a listing of all the hotels. The publication has been used as an insert in a statewide business newspaper, has been widely distributed to area businesses and is featured in trade shows that department staff attend.
The single print ads were entitled “City of Warwick – It’s all Here” and “City of Warwick – Stay, Park & Fly.” The latter ad is used to promote the city’s very successful program, run in cooperation with local hotels, which offers travelers flying out of T.F. Green Airport a reduced rate on overnight hotel accommodation, up to two weeks’ free parking, a continental breakfast on day of departing flight and free shuttle service.
Artinium Design, Inc. created the winning promotional ads for the city.